Inventive Billboard

This billboard is board is a great example of thinking of new ways to use an existing media! And consequently a great way to get peoples attention. Lets hope the drivers by didn't get too distracted!

The Cheese Monkeys

I have just finished reading The Cheese Monkeys by Chip Kidd'. This novel is based on Kidd's real life experience of taking a Graphic Design class at university in the USA. It was a really good read and a must for and Graphic Design student.

It was easy to relate to on many levels...especially in the last chapter where Kidd and friends pulls several all nighters to try and finish his project on time, they are all so close but at the last minute someone cuts there finger with a craft knife causing blood to go everywhere, all over the work and causing a last minute rush to the hospital making them late for the last crit!

Kidd's determination for the class and underlying passion is admirable as the teacher is some what terrifying and destroys every ones work in crit, something that we can all relate to at some point or another!!!! Yet Kidd carries on as he begins to realize that Graphic Design is his calling, ironic seeing as though he only ended up in the class because there wasn't any space in the the classes he wanted to take!

Chip Kidd has also written a second book, about his first design job which I will definitely be checking out.