This is a great use of ambient media for drink driving. Recently Drink Aware has stepped up its campaigns for promoting the awareness of the consequences of drink driving! This certainly gets my attention!
Much like the use of media on buses I posted last month, these bags are a great use of media space in an unusual way! It really catches your attention!
These are great examples of getting the most out of your media space.... I was sent these by one of my teachers in Florida a while back and thought it was some of the best use of bus advertising I have ever seen! One of those things that you wished you thought of yourself!