This rebrand has been done by Arnell Group in a bid to update and reflect the brand by tweaking the logo to look like its a smile/grin. Personally I am unsure of the logo, initially to me it looks like it has been butchered, maybe just because I am used to the more symmetrical predecessor. Pepsi has always had a strong brand but has constantly found itself battling with CocaCola perhaps this is its latest efforts in the battle!?
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