This is a great use of ambient media for drink driving. Recently Drink Aware has stepped up its campaigns for promoting the awareness of the consequences of drink driving! This certainly gets my attention!
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Books
- A smile in the mind - Beryl Mcalhone
- Things I have Learned in my life so far - Stefan Sagmeister
- Confessions Of an Advertising Man - David Ogilvy
- Ad Cult - J Twitchell
- 20 Ads That Shook the World - J Twitchell
- The Cheese Monkeys - Chip Kidd
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