Tuesday, July 8, 2008

Fat Pig

Fat Pig Chocolate really stood out as a simple sleek fun packaging design for the chocolate! So often small packaging looks cluttered and disorganized due to the amount of legally required information they have to put on etc. It is also nice to see something a little more modern as the brand leaders such as cadburys and galaxy and nestle have a much more tradtional approach on packaging!

1 comment:

Beccie Deighton said...

I totally agree.. Customers are so spoilt for choice with everything these days that something like this will definitely stand out on the supermarket shelf. It's nice to see some differentiation between competitors!
Out of interest.. Is 'Fat Pig' the brand or the product?