Tuesday, July 15, 2008

How to use a bus creatively

These are great examples of getting the most out of your media space....

I was sent these by one of my teachers in Florida a while back and thought it was some of the best use of bus advertising I have ever seen! One of those things that you wished you thought of yourself!

1 comment:

Anthony Smith said...

The use of ambient media facinates me. Working in-house at Radio Aire in Leeds has given me an insight into the tightness of budgets and the outside the box thinking needed to get a message across in the cleverest way possible. My only fear creatively is that as this technique is used more and more by designers that it's effectiveness could be really damaged.

However one thing in design will always remain, a good idea well executed will always grab attention. A couple of these bus ads perfectly illustrate this I think.